Because the status quo is just not cutting it anymore.

You're a service-based organization whose content, whether in its written or oral form, is currently not reaching or engaging your Spanish-speaking audience the way it ought to. Perhaps you’re tired of crossing your fingers and hoping for the best as your bilingual personnel is being relied on to communicate important information when they might not be proficient enough to really speak to the listening of your intended audience. Stop wishing you had a solid plan.

Now’s the time to become seriously bilingual throughout your entire operations for that elusive target audience buy-in—all in a month’s time!